100
$37
The book
The Psychology Playbook. 100 plays, $37.
All 100 plays across the ten forces, two pages each, with the research behind every one, a real business case, and the exact words to say. The free pages on this site explain why a customer buys. The book tells you what to do about it.
Get the free Intro Edition
try it free first
HOW
Inside the book
What you get for $37
01
All 100 plays, two pages each
02
The exact scripts, word for word
03
54 industry playbooks
The free pages give you the principle and the evidence. The book gives you the play.
FREE
Free Intro Edition
Not sure yet? Start with the ten forces, free.
The Intro Edition covers the ten forces that make customers buy, one page each: what it is, the study behind it, and one thing to try in your business today. It gives you the map. The book gives you the moves.